Competition
Brief
This is
where a client can put their brief out so it can be accessed by all of the
different production companies that are participating. It can sometimes been
seen as a free competition as each production company will complete the brief
and the client can then judge which company has the best project and as an
award they have it published.
Commission Brief
This brief is
where a large media company will employ an other independent media
company to create and produce the product for them, and after the product has
been made the larger company may go on to be use the product for an external
client who will pay the independent media company for making the product and
they could even get a cut of the royalties too. The brief is not negotiated
between the company and the client, however is negotiated between the two media
companies.
Tender Brief
This is
where a client will advertise their brief and a production company will bring
together a proposal that they will pitch to the client, there could be multiple
pitches to the client from many different companies, so the client will then
get the chance to choose the proposal that they think best suits their brief
and offer the job to that production company.
Co-operative
Brief
Within this type
of brief there are usually two or more companies that are hired by the client
to work to the brief they have written for the specific project they re wanting
to be completed. After both companies have received the brief they can then
proceed to work together to produce the product. If there is a disagreement or
conflict in ideas there can be a negotiated brief in order to resolve these
issues.
Contractual
Brief
A contractual brief is a type of brief or contract where a media company is employed by the client in order to complete a project within the brief which is set to specific guidelines which the media company must follow. It will be very important for the media company to follow these guidelines and do exactly what the client states within the brief, if they fail to do so this can result in a breech of contract and the company could face legal actions.
Negotiated Brief
This type of
brief will be brought up if the co-operative brief given to the two of more
media companies that are competing the project have any issues between them
selves about the brief or anything they would like to clear up with the client.
Through the negotiations the brief can then be changed in order to suite every
party taking part in the production. This could be anything from changing the
appearance of the product to changing the products content as well as keeping
it to the guidelines set in the brief.
Formal Brief
This this where a
media company is given a brief by the client which outlines the product which
they are wanting to be made. This brief is very open and only gives enough
information to be able to produce the product, any issues or information that
the media company would like to go over can be discussed during the
negotiations with the client. Both the client and the company employed by them
will formally agree on the project and the brief but it can not always be
legally binding.
Informal Brief
An informal brief
is not documented and is usually of the verbal kind. It is where the client and
the company which they have employed simply discuss the requirements for the
product they will be making and ultimately agree upon the project.
